Client Wonderland Comms for Kraft Heinz
Project Bull’s-Eye BBQ Sauce – Meat Massage Joint
We designed and produced The Meat Massage Joint – Turning a White Space Venue in the Truman Brewery, into an Authentic American BBQ Experience.
The first 150 lucky consumers were invited to sample 6 of the Bull’s-Eye BBQ Sauce range, with freshly cooked steak from the BBQ outside. Next Up a chat with our expert Butcher, to decide which cut of meat you would like to take home – Bavette, Ribe-eye or Pork Ribs. Then head upstairs to select your massage… mild rub down, deep tissue or trigger point – to give your meat the TLC – Tenderising Loving Care, it deserves.
While you wait for your meat to be massaged, take a seat at the bar and have a beer or chat to our Sauce experts and BBQ experts to make sure you know how to treat your meat when you get home for the bank holiday weekend!
Each guest left with a goody bag with a Bull’s-Eye t’shirt, cap, two full size bottles of Bull’s-Eye BBQ Sauce and your massaged meat in a branded cool bag, ready to BBQ.
Results We sampled 1600 portions over 2.5 live days, handing out 410 massaged and marinated cuts of meat!
TABASCO® Pick-Me-Up Cafe