Heinz Creme Egg Mayo – Interactive Billboard

Client Wonderland Communications

Brief To create an epic stunt ‘moment’ to coincide with the launch of the Heinz Creme Egg Mayo that created social buzz and talkability.

Delivery We proposed, design and created the Heinz Creme Egg Mayo interaction billboard. A giant billboard positioned in a high-footfall area of London that clearly displayed the message of the collaboration between two of the nations favourite food products. A giant Cadbury Creme Egg and a giant jar of Heinz (Seriously) Good Mayonnaise feed into a central jar of the combined product via a series of pipes. The public were able to press a button at the bottom of the central jar that dispensed a sample of the product onto waffles.

Results Open for 3 days in April, just prior to Easter, we sampled to over 3750 people with over 22,000 people passing by and interacting with the billboard. There was a wide mix of radio, online and social media coverage with the full campaign reaching nearly at 300 million impressions.