Client e.l.f Comestics
Brief A partnership with a marketing agency, to design and deliver an interactive brand activation for E.l.f Cosmetics at the Superdrug Charity Gala 2024.
Response We worked together to conceptualise, design, produce and staff a nautical-themed activation which encompassed the following:
- Beauty bar with professional MUAs (make-up artists) showcasing Elf’s latest Halo Glow products
- Glamdroid photo station with fully branded environment and direct links to socials
- Spin-the-wheel activity with a caboodle full of prizes including branded mini Moët bottles and e.l.f products
- Activation hosts in full nautical uniform
We were responsible onsite for all technical production and build, event & venue liaison, scheduling and staffing
Cole & Mason – recipe development