Gala Bingo Cup of Tea

Client Capture PR / Gala Bingo

Brief Design and production of a high profile PR stunt to promote the new Gala Bingo marketing campaign

Response Working in partnership with Capture PR, we created a hot air balloon, tea room experience on London’s South Bank, to promote the 2022 Gala Bingo ATL campaign.

This experiential, consumer activation was designed to replicate the look and feel of the TV ad, featuring five branded hot air balloons, plus support the brand’s recent sponsorship of ITV’s The Chase.

In keeping with the  very British tradition of tea and bingo, guests were invited to join Mark ‘The Beast” Labbett and Anne ‘The Governess” Hegerty for a cuppa and a game of bingo in one of our custom made hot air balloon dining baskets.

The 3-day sell-out event took place at Potter’s Fields Park overlooking London’s Thames River. Due to the exposed, outdoor, public location and use of large scale inflatables, the production required a serious focus on technical design, logistics and H&S management.