Client Hunter PR
Brief TABASCO® Sauce is currently synonymous with a few items globally, such as oysters and Bloody Marys. Our client wanted to educate consumers to start thinking that sandwiches – and other mainstream foods – are also the perfect pairing for the sauce/condiment, continuing to freshen the brand in the UK (following many trendy restaurant partnerships) and bring it further into the contemporary food space.
Response We designed and created the TABASCO® Touring Sandwich Truck that, complete with giant 3D sandwich on top, toured the UK to deliver an early morning surprise to commuters in London’s Victoria train station, Leeds City Centre and Birmingham New Street Station.
Our team delivered the Max’s Morning Reviver sandwich samples to nearly 2000 lucky (and no doubt hung-over) commuters along with a glass of delicious Virgin Mary with DIY garnishes.
The Why With new research revealing that almost 14 million Brits will be craving a humble breakfast sandwich the morning after a big night out this season, the UK’s best-selling hot sauce brand partnered with the sandwich impresario Max Halley, to create Max’s Morning Reviver x TABASCO® Sauce.
The Dots Launch