Candy Crush Maze

Client King Activision

Project Candy Crush Maze at Mighty Hoopla

Delivery The Cultivators were engaged to design and produce an experiential event at The Mighty Hoopla Festival in London. The team developed the concept of an interactive Maze that could surprise and delight (and gently confuse) the attendees whilst encouraging visitors to download and play Candy Crush.

The Maze was the living embodiment of the Candy Crush world with unusual surprises around every corner.

The Cultivators were also responsible for the VIP area at the festival as well as a number of inflatable drops during performances on the various stages throughout the festival.

Results Open for 2 days, we had over 9000 guests through the maze, with closed to 6000 people using the in-maze interactive Photo Booth linked directly to social media.