Compare The Market 10th Anniversary Stunt

Client Compare The Market

Brief Design and produce a traffic-stopping ‘moment’ to celebrate the 10th Anniversary of Compare the Market’s 2-for-1 cinema tickets.

Response We brought a slice of tinsel town to Hollywood, Worcestershire by creating a replica Hollywood sign.

Attended by local press and influencers, the sign was in situ for two days, during which time fun photography and video was captured and shared across media and social channels.

We also gifted local residents with free cinema tickets.

Working in partnership with PR agency, Wonderland, we designed and produced the replica sign, sourced and managed locations / permissions and handled all stunt logistics.

Steve Nissen, president and CEO of the Hollywood Chamber of Commerce, commented: “We’re thrilled to see our iconic sign reimagined in Worcestershire and proud to share a little piece of Hollywood with our friends in the UK.”

The stunt was featured in The Mirror On-line

For more stunt ideas, check these out on The Culitvators